Those who attended oOh! Media’s Data Day breakfast would have learnt all about the massive technological leaps being made in outdoor advertising. As oOh’s “Insight” reveals, it’s now far more than digital signage. It’s a mix of technology, audience profiling tools and partnerships with leading data providers to build the Out Of Home industry’s best combination of data, analytics and insights for audience profiling and targeting through to audience and ROI delivery.
Find out more on oOh! Media Data Strategy watch the video below.