From smart speakers to new media

inside Seven West Media’s digital transformation

It’s been a rollercoaster of innovation and change in the two and half years since Dan Stinton joined Seven West Media as head of digital.

In the 16 months since Seven West took control of its digital audience from Yahoo7, the pace of new product development has been hectic - launching The West Australian website in December 2016, The West Australian mobile app in April 2017, the acquisition and relaunch of PerthNow in November 2017 and most recently the relaunch of The West Australian website and mobile app in April this year.

Combined with innovations in audience engagement through Facebook Messenger, smart speakers and podcasts, their total audience has grown 58% since March 2016 to 1.7m and is driving 3m video streams per month.

Join us on 31 May, for a rare opportunity to gain insights into how one of the most dominant media companies in WA uses data-driven digital and technology innovation to drive growth, how audiences are changing the way they engage and the opportunities for marketers.

Event details

Date: Thursday 31 May
Time: 7:15am for a 7:30am start, concludes at 9:00am
Venue: Frasers Kings Park
Address: 60 Fraser Ave, West Perth
Tickets: Member $75 | Non-member $95

 

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