VIC Guru Breakfast: The Commerce Xperience

This breakfast event will showcase how an Xperience focus is vital to the purchase journey. Businesses today need a holistic view of the customer journey and lifecycle including the key influences and mandatory steps at each stage - from creating engagement and demand, delivering best-in-class interactions and ultimately making the sale.

Join us on 21 June, to hear from John Batistich, Advisor,, Non-executive Director, Foodco, John Menagh, Commerce Solutions Specialist Greater Asia, Sitecore and Kath Blackham, Co-Founder, Versa, who will share insights and showcase how brands are dealing with the key challenges on the journey to becoming technology and customer-driven.

We will kick things off with a keynote hightlighting the importance of the Commerce Xperience for the future of brands, followed by a disussion panel on how to best optimise the Commerce Xperience.

The Commerce Xperience for the Future of Brands

  • Delivering hyper convenience and direct personalised relationships
  • Changes in the way we buy and pay
  • How the customer journey is changing
  • Marketing on AI voice platforms
  • What it means for brands

Discussion Panel: Optimising the Commerce Experience

  • Engagement tactics that create demand
  • Emerging tech that underpins the live Xperience
  • How voice will become the new user interface
  • Embedding the customer across the entire journey

Event Details

Date: Thursday 21 June 2018
Time: 7.30am - 9.00am
Venue: Level 2, Keith Miller Room (entry via gate 6A) MCG - Melbourne Cricket Ground
Address: Brunton Ave, Richmond VIC 3002

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