SEM Essentials Course

Course: SCSEM
  • Digital Marketing
  • Search Marketing
Entry / Job ready

Learn to search and be searched for – reach further with ADMA IQ’s SEM courses and training.

Learn to search and be searched for – reach further with ADMA IQ’s SEM courses and training.

Most consumers start their journey online, but the internet is a big place. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing model is a cost-effective, highly convenient channel that can transform your business without a huge spend. See how it can strengthen your search engine marketing, morph into a wider digital strategy for your business and leverage other channels.

Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online with ADMA SEM courses and training.

Duration:  You can complete this SEM course in one of two ways:

  • In-class: 1 day training course
  • Online: self-paced, up to 6 months to complete

Learn to:

  • Enhance your search strategies, introduce this cost-effective channel into your communications mix and use different search marketing tools to enhance your results
  • Understand all the terminology and adopt valuable insights from case studies and examples


What the course covers:

Your in-person course covers:

  • Review the pay-per-click marketing landscape, including an overview of the role of search in today’s media mix, theoretical exercises, presentations and discussion
  • Get an introduction to the key players and an explanation of the main components, terminology and acronyms and the basics for search engine marketing strategy
  • Dive into the detail of setting up, monitoring and optimising a paid campaign
  • Understand how to develop a search engine marketing strategy and how this integrates with other online and offline channels

Your online course covers:

  • Module 1: Search Landscape
  • Module 2: Paid Search Overview
  • Module 3: Optimisation Strategies
  • Module 4: SEM Integration


Who should do this SEM course?

  • Marketing professionals who are responsible for increasing the quantity and quality of visitors to a website
  • Online marketers looking to build their SEM knowledge
  • Small and medium-sized businesses that are looking to learn more about using SEM to grow their business

ADMA offers SEO and SEM courses and training online and across different locations. View all Search course offerings here.

Hear what our past students say about this course

Sylvia Mare's SEM Essentials testimonial

Sylvia Mare, BMT Tax Depreciation

The course was fantastic. I went away feeling much more confident in using AdWords and learnt some new things to trial. The instructor was knowledgeable and more than willing to help with questions we had. This course will make my day to day role easier in future.

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ADMA member
$450.00
Non-member
$595.00

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