Account based marketing research project

15 Sep 2016

  • Strategy

Do you have an Account Based Marketing strategy in place, or are you thinking of implementing one? If so, a new Australian research project wants to hear your opinion!

Account Based Marketing (ABM) is one of the hottest topics in B2B marketing right now, as vendors seek better ways to target, acquire and grow their major account base. According to Sirius Decisions, 84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships.

The Spitfire Group is researching local market attitudes towards ABM, and you are invited to participate in an on-line questionnaire that will take no more than 5 minutes to complete. Spitfire will publish its findings later in 2016, and is offering respondents a free copy of the report to assist with your own strategic planning activities.

Have your say here!

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CATEGORY Strategy