You need to invest in staff training to deliver digital transformation & customer experience

19 Jun 2016

  • Data
  • Digital Marketing
  • Marketing Technology

by Will Scully-Power, Data Scouts

To deliver an awesome customer experience to your customers you need to train and then most importantly empower your staff!

Since the launch of our Data Scouts digital transformation course back in April this year we have had hundreds of enquiries from digital marketing executives across Australia who have written to us wanting to register for our course but have been unable due to one of the following reasons:

1.) No staff training budget

2.) Internal approval process to hard

No staff training budget? How is your team meant to learn and grow in their roles? I wonder if this was covered off in the interview process with new staff? We really want you to come and join us to help grow our business but we won't invest in you, our biggest asset. Go figure.

Internal approval process to hard? Why is it so hard? Is your organisation making it difficult to apply for and receive funding for your requested training? If it falls into the 'too hard' basket for your staff, why wouldn't they give the 'too hard' excuse for providing a good customer experience.

Enough is enough. It's time for leaders in this industry to stand up and be leaders. Invest in your people. Invest in their ability to deliver an exceptional customer service. 

For those digital marketers who are looking for ways to 'justify' the training investment to their managers click here for an easy way to request approval to the Data Scouts Directions™ – 2 Day Skills Training Course.

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