Welcome to the 8-Second Era

21 Jul 2016 by SDL

  • Analytics
  • Data
  • Digital Marketing
  • Marketing Technology

Customer expectations of what constitutes a brilliant brand experience continue to change as their preferences shift towards digital channels. But more than ever, customers are overwhelmed by the sheer quantity of content and offers available on every channel.

The window of precious opportunity for marketers to know, reach, convert and engage their customers has subsequently shrunk.

A recent study found that the attention span of  the average customer has dropped from 12  seconds in 2000 to just 8 seconds today (National Center for Biotechnology Information, 2014). How will brands successfully modernize and transform their marketing practices to keep pace with customers’ demands?

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